The verdict is out.
Greenery – the symbol of life, growth and rejuvenation, is the painstakingly chosen color of the year 2017.
Yes, Greenery has indeed come as a surprise. With Pantone going all pastel last year with Pink-Blue selection, there was no telling that it would go light this year too. Marsala had raised our hopes to the point of no return and Greenery came a bit of a rude shock to the creative fraternity.
Greenery is for ever and not just for 2017. Selecting Greenery as the color of the year has somehow trivialised the essence and power of the color that soothes and heals. Seeing a powerful force of nature reduced to ’15-0343′ is a little heart breaking… just like the many events that prompted the Pantone team to go select a color of hope.
Symbolising ‘re’ – regenerate, refresh, revive, restore, revitalize and renew, Greenery is the most unexpected color choice as the color and the word ‘Green’ has been done to death in the last few years. In these tumultuous times, there was no way mankind was turning to Pantone’s diktat of finding respite in the color of the year.
According to Pantone, A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality >> Read More
Like everyone else, I love greenery, green and going green. It is a colour – pure, simple, unassuming and clean.
Anywhere I go, greenery comes back with me – in picks or pix.
I do appreciate the passion behind color selection but I am not for boxing it in a calender or number.
Here is a bit of greenery from my side of the planet… a color, an emotion and lifeblood that we cannot live without.
While I am off to take in my regular dose of green… Dear Pantone, please spring up better surprises next year!!! And in the mean time I hope and pray that Greenery, as a statement color, grows on me.