The verdict is out.
Greenery – the symbol of life, growth and rejuvenation, is the painstakingly chosen color of the year 2017.
Yes, Greenery has indeed come as a surprise. With Pantone going all pastel last year with Pink-Blue selection, there was no telling that it would go light this year too. Marsala had raised our hopes to the point of no return and Greenery came a bit of a rude shock to the creative fraternity.
Greenery is for ever and not just for 2017. Selecting Greenery as the color of the year has somehow trivialised the essence and power of the color that soothes and heals. Seeing a powerful force of nature reduced to ’15-0343′ is a little heart breaking… just like the many events that prompted the Pantone team to go select a color of hope.
Symbolising ‘re’ – regenerate, refresh, revive, restore, revitalize and renew, Greenery is the most unexpected color choice as the color and the word ‘Green’ has been done to death in the last few years. In these tumultuous times, there was no way mankind was turning to Pantone’s diktat of finding respite in the color of the year.